Employer branding

The growth of competition in the labor market is one of the first phenomena triggering the growth of economics and progress of business environment.

When all market participants are equipped with similar economic and technological possibilities to gain a competitive edge, it is the difference in the professional and personal competencies of company’s employees that becomes the determining factor. The employees are the biggest advantage an organization has in progressive business environment, whereas efficient recruitment and ability to retain them is its main goal.

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Employees united by our biggest client

All organizations belonging to private and public sectors have a unique and inherent image as an employer, regardless of their size or area of economic operation. Is this image a result of consecutive employer branding strategy or has it been formed by external and frequently subjective labor market factors that cannot be controlled? This is one of the main questions in organizational communication, and it remains unanswered more often than not.

Development and implementation of a long-term employer branding strategy allows organizations to acquire and maintain a certain advantage when competing for the specialists that are known to create the highest value. Long-term employer branding policies provide possibilities to select the most effective measures to develop or strengthen the presence of the brand in the labor market. This also helps to ensure an effective formation of an employee team and purposeful increase in employee motivation and proficiency.

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